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Fortune has smiled to 30 pupils in Lagos State private schools as they bagged Creative Genius Awards in the recent search for young talents by an  inventive organization, The  I Create Club, in partnership with Vitafoam Nigeria Plc.

The competition, Pillow Art Challenge, the second in the series, designed to spur children into creative thinking is also aimed at developing future leaders that can think out of the box.

Addressing participants at the second annual inter-school competition in Lagos recently, the Founder  and Creative Director of The I Create Club, Mrs Eniola Afolayan explained Pillow Art Challenge was beyond the scope of Fine Art competition as it embodies all aspects of human creativity.

Afolayan, who noted that effective education should ensure all round development stated that creativity promotes imaginative thinking which enables children to attain their highest level of intellectual, social and emotional potentials.

According to her, creativity is the process of self-expression as creative experience helps young ones to cope with their feelings, fosters mental growth and provide opportunities for new ways of solving problems.

“ Our competition is to spur children towards creativity . We deliberately decided to partner with Vitafoam Nigeria Plc whose products are highly creative and it has been a very successful partnership. The Pillow Art Challenge is not just about Fine Art Competition, rather, it  embodies all aspects of human creativity, including, development of future leaders who can think outside the box. The competition is always one year engagement with the year 3 pupils of 30 participating schools across Lagos State,

“ Participants are encouraged to produce creative materials that showcase Vitafoam’s products to showcase their talents. Vitafoam products cut across human domestic lives. The process for selecting winners is rigorous.

“ A child is given a plain white scattered pillow; he or she is expected to transform it into a master piece that tells a unique story with a painting brush.  Voting by the panel of judges led to the determination of the winners Out of the three pupils in each school, one winner emerges, This brings the total to 30 pupils competing at the final stage for the Creative Genius award.”, Afolayan said.

Corroborating her, Vitafoam Nigeria Plc’s Group Products Manager, Mrs Rachel Ogolo, stated that the company’s support for the  Club  was in line with it’s objective of defining people’s art of living by going back to the basics and placing premium on the young ones who are the future leaders of tomorrow.

” Our primary objective for partnering and sponsoring the  competition is to drive our vission. If you look at Vitafoam, our payoff is”’The  fine art of living” We want to define people’s art of living. We felt that we need to go back to the basics, getting the young ones to understand life and how to understand life is by being creative.

“ The club is all about creativity, that in whatever situation you find yourself, you should be able to make something out of the it positively and enjoy life. Our products make you enjoy life, from mattresses to  duvets to bedsheets and sofa. We want everyone to be comfortable, that is why we are sponsoring things that will make the young ones enjoy life creatively.”, said Ogolo.

Speaking further, Ogolo explained that said Vitafoam wanted the children to develop the art and science of thinking out of the box as leaders of tomorrow.

Top six pupils won many prizes sponsored by Vitafoam Nigeria Plc.The overall winner, Miss Meesoma Okeke from Sunnydale School at GRA Ikeja emerged the creative genius and  got an M4 Planet bed, pillow, duvets, set of bedsheets and a chopping voucher worth 30 thousand Naira  from Roff n Tumble.

Others who received special prizes from Vitafoam were Damilola Bakare from Treasured Beginning School who came second and Ayo Soyemi Momorieoluwa from Dansol School  with the third position.

The parent of the overall winner, Mrs Udo Okeke, expressed gratitude to God and  thanked the organizer and Vitafoam Nigeria Plc for their unwavering commitment and support for development of latent talent in children.

“ I am a very proud mother today because of my daughter. When I noticed that she has passion and flair for Fine Art, I encourage her to be the best she can be. I thank Vitafoam Nigeria Plc for the gift and support for the club” , Okeke said.


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