As part of its sustained Corporate Social Responsibility (CSR), a frontline manufacturer of foams and household materials, Vitafoam Nigeria Plc has donated some of its products to the first babies of the year at the Lagos Island Maternity Centre at the weekend despite the tough operating environment characterized by high production cost in Nigeria. Vitafoam’s Group Managing Director and Chief Executive Officer, Mr Taiwo Adeniyi explained though the operating environment was tough, the company would continue to identify with babies as they form a major consumer of its products and by implication, and their parents are customers of the company.
Adeniyi explained that donation of gifts to new babies at the hospital had started over ten years ago and it would be a continuous exercise regardless of the state of economy because without children, the company would not be in production. “Over the years, Vitafoam has always identified with the society as the company is entirely dependent on the society because of the nature of its products and services.
We regard the annual presentation of gifts to the new babies as part of our strategic efforts to give back to the society. If babies are not born, there will be no continuity. We regard this event as very significant. Our company has been in existence for over fifty years to make life comfortable through our array of products and services, Adeniyi said. “ The company donated baby colts, foams, pillows to the parents of the new babies as well as mattresses to the hospital management.
In his response, the medical Director, Lagos Island maternity Centre, Dr Imosemi Donald commended Vitafoam for its consistent support for babies saying that a healthy child will grow into healthy adult and become useful to the society. Among the prime beneficiaries of Vitafoam’s gifts were a couple, Mr Olumide Akande, a banker and his wife, Mrs Adenike Akande, a business woman. Their baby who weighed 3.1 kilograms was delivered at 12, 01 on Sunday, January first.
Mr Akande expressed gratitude to Vitafoam’s management for the donations. Adeniyi assured the hospital management of continuous support for the growth and development of the hospital saying Vitafoam’s Ward remains the best to date in the hospital. Adeniyi who was accompanied by some of the company’s executive management team lamented the deplorable situation in the government’s hospitals in Nigeria due to lack of adequate infrastructures.
He decried the extent to which lives have lost in Nigeria as a result of poor Medicare. According to him, demand for forex on health ground is always accorded a priority but the country is losing a lot of Dollars and pound Sterling to other countries because of better health care. He urged Nigeria’s governments at all tiers to review the health policy by equipping the hospitals with equipment of global standard in order to conserve forex.